New additions to Reframe Collection

We are adding two new products to our exclusive Reframe Collection of bathroom accessories: An adjustable soap shelf for the corner of the shower, which solves the problem of irregular angles, and an efficient shower scraper with a magnetic holder. The new additions complement the existing products, creating a uniform design line in the bathroom.

In the autumn of 2017, we launched our first accessory series for the bathroom: Reframe Collection. The range has since made its mark on the international design scene with three prestigious awards: the Good Design Award 2017, the iF Design Award 2018 and the German Design Award 2019.

There is great interest in these exclusive bathroom accessories in the industry and among consumers too. That is why we are now expanding our Reframe Collection family with two
new members:
“We are delighted that the range has been so well-received, and the way in which it creates an exclusive design line in the whole bathroom. Everything from towel hooks to the toilet roll holder. Now we are adding a soap shelf for the corner of the shower and a separate shower scraper with magnetic holder,” says chief designer Kenneth Waaben.

“The series already includes an oblong shower shelf with integrated scraper. But now the shelf is also available as a corner model, while the scraper can be purchased separately.”

Small shelf solves a big problem

Both of the new Reframe Collection products come in the same stylish design as the rest of the range and are available in brushed and hand-polished stainless steel, and brushed brass, copper and black.

About the corner shelf, which has an almost floating look, chief designer Kenneth Waaben says:

“One of the smartest features of the shelf is that it has an adjustable bracket to fit corners that are not exactly 90°. That saves you a lot of frustrations when you’re dealing with a corner that isn’t square. The shelf is ideal for smaller showers, but still provides enough space for the necessary products. The water is diverted via thin grooves, and we have given it an anti-slip barrier which keeps things in place even if the shelf is wet.”

New smart shower scraper

The shower scraper comes with a magnetic holder, which allows it to be placed wherever you want it. It comes in just two parts: a ‘silicone bit’ in a steel frame.

“The design of the scraper allows the pressure to be evenly distributed across the whole surface for more efficient cleaning. It has silicone ‘bumpers’ at both ends, which protect the tiles and other surfaces from scratches,” Waaben adds.

All products in the Reframe Collection range combine aesthetics and functionality in an elegant way. Along with the new corner shelf and scraper, the collection includes a toilet roll holder, towel rail, towel hook, toilet brush and combined soap shelf and shower scraper. All elements that bring more cohesion and personality to the bathroom.

Read more about Reframe Collection here.

Press Contact

Kim Maretti, Marketing Manager
[email protected]
+45 3910 1010

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